Background and Context:Social networks became an important media strategy for disseminating information with interactivity in real time and dynamically. The focus of the VHL page on Facebook is to promote issues related to cancer control in order to attract the audience interested in the theme and make them aware of the VHL.
Aim:To increase the visibility of VHL Prevention and Control of Cancer, to encourage participation in the construction and dissemination of knowledge.
Strategy/Tactics:The posts were selected by a search of news on Facebook and other websites, especially those of the institutions that make up the Executive and Advisory Committees of the VHL network.
Programme/Policy Process:The aim is to facilitate the migration of users of Facebook for VHL website.
Outcomes/What was learned:The Facebook page became public in July 2013 and until the end of May 2014 702 people had liked it and consequently became fans. Of this total, 80% are women and 20% men. By sex and age group, 27% are women between 25 and 34 years old, 2% between 35 and 44 years and 12% are between 45 and 54 years. Among males, 5% of the fans of the page are between 25 and 34 years and 6% between 45 and 54 years. Most fans are Brazilians (668) and from Rio de Janeiro (228). The post which received more views was the disclosure of an event that INCA promoted in support of Pink October, which was viewed by 2741 people. Second it was is the post reporting the opening of entries for the selection process of residency programs of INCA which was viewed by 2499 people.
It is necessary to create own contents for the VHL page on Facebook. Such posts should include tips for searching the databases, highlights for new publications cataloged, plus weekly publication of registered events.