E-poster Presentation 2014 World Cancer Congress

Purpose Driven Fundraising (#681)

Lee Cooper 1
  1. Cancer Council NSW, Woolloomooloo, NSW, Australia

Background and Context: Fundraising has been the long term income generator of choice for the chairty and cancer sector.  Charity fundraising market is becoming more and more competitive and not just from other charities. 

In the current climite there has been a shift in the way in which causes generate income.  There has been a shift away from supporting organisations "agency" model towards the project story.  Over the last few years the new kid on the block of fundraising has grown to be a serious competitor to the traditional chairty market.  With digital movements such as Kiva, Kickstarter and Pozible see a shift away from supporting the agency towards supporting the project all driven by the story.

Charities can no longer allow fundraising to lead over purpose.  Purpose needs to become the story that  inspires people to raise funds.

Aim: How can charity reboot their traditional fundrasign efforts and create purpose driven fundraisng

Strategy/Tactics: Examples of current purpose driven fundraising activities - charity and non charity sector

Defining purpose for your organisation for a fundraising context

Rebooting traditional efforts with purpose

Programme Process: Interactive presentation with case studies

Costs and returns: Refining existing content aligning donor stories to create purposful content to engage donors

Outcomes/What was learned: Link between organisational strategy and fundraising strategy using purpose as the common link